An online identity is how you portray yourself online to other people. It doesn’t have to correspond to who you are in real life, and people often take advantage of this fact, usually by using a fake username. This is because the allure of being able to say what you want without real-life consequences is often very tempting. Many sites expect you to use your real name, however others like 4chan’s infamous /b/ board enforce anonymity onto their users.
Social Media Optimization
Social Media Optimization (SMO) is using a variety of techniques to increase visibility of your brand on social media. A few very effective ones would include placing a share button on your page, keywords and tags, and adding interactive page elements.
This video goes in-depth about some tips and techniques in regards to increasing your presence on social media. The most interesting part of the video, in my opinion, is where she notes the importance of quality over quantity to drive traffic. I suggest checking it out, as it is very clear and concise.
Importance of Social Media in Marketing
It is important to expose as many people as possible to your brand, and social media, despite being jam packed full of people exactly like you who are trying to get out there, is a very good way to achieve this exposure. A lot of people spend a lot of time on these online spaces, and these views will potentially generate monetary benefits over the long run.